VERONIKA FRIEDLOVá

Veronika started out in the music industry at the age of 17 by inviting her favorite bands to her hometown and organizing jam sessions. She went on to study Music Management at the Academy of Performing Arts in Prague, where she completed her Master’s degree. Over the years, she has worked with various institutions, and between 2022 and 2026 she has been a booker at the nonprofit organization Nerudný fest, where she curated programme mainly for jazz festival called Mladí ladí jazz, but also for festivals Praha žije hudbou, and Concert for the Future. At Mladí ladí jazz, she was also the project manager of Jazzfruit (competition for young jazz bands) and a production manager of Jazzchange (touring support for young jazz bands). She is currently a freelancer in the music business and a production manager at a marketing agency in Prague.